PPC Management

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HOW IT WORKS

See How Our PPC Management Services Work

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Examine Your Business

We begin by examining your business model as well as the niche-area your brand falls into. We speak with you to get a picture of the type of online business you want to be, who you want to attract as customers, and other relevant details for your long term vision.

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Pinpoint Target Audience

We use this information to choose the right keywords to target and build a custom audience on Google Adwords. This ensures our keywords are targeted to specific users who are likely to purchase your products and stay engaged.

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Target Keywords

Finally, we start executing your Adwords campaign tailored to your custom-made audience and keywords. By keeping an eye on your campaign and optimizing it daily, we make sure you're reaching the right audience, and that your clicks are converted into sales efficiently.


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THE PROCESS

How Our PPC Management Services Work

#1: Assign an Advertising Specialist to your Account

We will assign an experienced search engine advertising specialist to manage your ad campaign. This person will be trained in AdWords and highly experienced in running successful campaigns. We will first learn more about your business, and then develop a strategy that works best for you.

#2: Identify Keyword Opportunities for Your Business

We will then do thorough research to find opportunities for your business by investing specific keywords. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.

#3: Analyze Competition

Throughout the process, we make sure to keep an eye on your competitors. We will closely evaluate what your competitors are doing in the search engines, and by identifying strengths and weaknesses in their advertising efforts, we will be able to develop a smarter approach for your campaign.

#4: Ad Creation

We also will develop effective search engine ads. For every ad, we write the headline, copy, and target the ads at specific keywords. We will also A/B split test the ads to identify the most highly-performing ads among the rest.

#5: Monitor Your Ads and Optimize

As a regular practice, we identify low-performing areas of your ad campaigns quickly - and if some areas begin to perform poorly, we will detect it immediately and pause those ads. In addition, we will continuously launch new ads to keep the positive results coming in.

#6: Reporting and Communication

Your ad specialist will prepare monthly reporting for you to review. In addition, we will install conversion tracking on your advertisements. This will report the amount of conversions we are generating with our PPC management services, and keep you directly in the loop.


FREQUENTLY ASKED QUESTIONS

Results

The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result. We will be able to track the amount of conversions from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time. However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.

After you complete your payment, we ask you to fill out a questionnaire to understand your business model and goal. Then we start setting up your Google Adwords campaigns, which take around a week. You should start seeing some conversions/purchases after couple of weeks. The results should continue to increase each month as we continue to optimize your campaigns.

Contract & Working Together

You will be assigned an expert Adwords consultant in our team. This person is trained in PPC Management and is likely to have experience working with clients similar to your industry. This person will be your main point of contact.

Absolutely not.

All contracts are monthly, meaning you can stop your subscription any time you want. Though, we find it quite unlikely that you will want to stop after seeing what we can do for you. That being said, please note that SEO is a long-term solution and the results won't become visible overnight.


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Get started today to discuss optimal PPC management services for your business!

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